Who are 11:FS?
Consulting
The goal was to create a brand new landing page for the consulting side of the business with emphasis on increasing engagement with content such as case studies, reports and articles and conversions via the sign up form.
Old Consulting Page Design
New Consulting Page Design
What we focused on
The attention was focused on these areas of the page to drive more engagement. Striking a balance between the already established visual design of the page with
Use of primary and secondary CTAs
To differentate between key areas for conversion and potential areas where user interaction could become a conversion.
Old Page
New Page
Use of stats over narrative
Simplfying the display of our achievments rather relying on a narrative throughout the page.
Old Page
New Page
Better showcase of articles and case studies
Creating both of a featured case-study section in addition to a more refined articles and reports section to really show to prospective clients why they should trust 11:FS as their #1 consulting advisory.
Old Page
New Page
Results
The previous landing page design only managed 2 conversions over a 2-month period, the new landing page design heralded over the same time-period:
Media
The goal was to create a brand new landing page for the media side of the business with emphasis on showcasing and increasing engagement with content such as their flagship podcast, as far as several other events and services.
New Media Page Design
After Dark #27
After Dark is a quarterly event run to promote a more fun and untamed dive into the world of Fintech. My role was leading art direction for the event.
Glow and Iridescence: Theme and Logo Design
I wanted to create a theme that blended 11:FS’s more cavalier approach to Fintech, as well as synthesize the electric, business-orientated yet free-flowing atmosphere that After Dark events tend to bring.
Main Centrepiece (animated)
Landing Page Design
The original concept was to make something bold with a lot of space and contrast between the dark gradients of navy, blue and purple backdrop, with trademark highlights of mint green.
First Prototype Design
Approved Final Design
Whilst the visual motif was taken on-board of the prototype. The final design chosen was essentially a rehash of their current landing page design. The reasoning from Marketing team to go with this direction was due to existing design’s reliability on ticket sale conversion.
Results (In Ticket Sales)
#26
Day 1: 114
Day 14: 310
Final Result: 624
#27
Day 1: 155
Day 14: 300+
Final Result: 635
Pulse Linkedin Video Ads
I lead art direction and created 4 variations of 3D Motion graphic animations to promote 11:FS’s Fintech Comparison tool; Pulse.