BASIS

An independent research consultancy combining cutting-edge tech with award-winning insight

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The Gen Z Brand Radar 2026

As part of BASIS’ quartely “Signals” release. This focuses on top leading brands in gaining both sales and attention from Gen Z. Utilising Readymag, I created a seven-chapter piece that showcased the content provided by the marketing team, in an editorial manner combined with high-contrast imagery to create a profressional yet vibrant experience. 

Chapter Hero Design

Brand Radar LinkedIn Teaser

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The ACTS Framework

Based on four pillars: Accountable, Customized, Timely, Strategic. The ACTS Framework is an in-house system of methods developed to improve brand health and lead to faster outcomes.

I created two pieces were created to support this.

ACTS: Brand tracking that drives decisions

A supporting document was created for a deeper dive into the ACTS framework. All slides featured are for preview purposes.

Rethinking Brand Tracking

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