Laike

An AI powered moodboard app that seamlessly integrates into your creative workflow.

UI/UX Design

User Research

System Development

Visual Design

What is Laike?

Laike is an AI-powered moodboard app that allows to generate and curate content using prompts, in addition to found media.

What inspired Laike?

With the meteoric rise in Generative AI programs that can write text, create images, audio and video. They’re already being implemented into either existing software or workflows. Research has shown that what’s currently fueling the dominant use of Generate AI is Search, Art and Brainstorming. More specificially out of 2000 people who were polled for their use of AI and the results were: (Source is here)

Answer a question 68%

Artwork27%

Brainstorming54%

Designs29%

Photos37%

Prototype Designs

I started off initially by creating some rough designs for Laike, to essentially flesh out the visual design, user-flow and colour scheme.

Start Pages

Secondary Research (Additional Features)

After the first round, I asked a second query regarding additional features that would help in creating moodboards. The bad news is I was only able to get one response. The good news, said response provided me a mutlitude of additions to Laike. These came in two areas: Organisation and Colloboration.

Search Pages & Final Result

Initial User Research

I queried online creative forums (primarily in realms of the design industry, as well as areas such as advertising) to see what apps are used to create moodboards. Out of a total of 54 responses, the top 4 apps for moodboard creation were:

Illustrator 24.1%

Pinterest14.8%

Figma13.0%

Miro11.1%

From this information, a lot of creative practitioners are understandably using tools that are already implemented into their workflow. Whether they be Illustrator or Figma (Design), Pinterest (Search) or Miro (Project Management). Additional feedback from the responses stated whilst moodboards are “good for onboarding clients”, technical barriers came into play. This also included how a few users didn’t necessarily like the idea of a separate app or browser, limitations [certain allowance of how many images per moodboard, forced layouts and watermarks].

Logo & Art Direction

Generate AI

The main USP of Laike is the ability to utilise Generative AI to create images, rather than the user use images they’ve found or created (although that option is available to give users the option). The “Generate AI” function itself piggybacks off the Leonardo.ai API both in user experience and execution. Leonardo.ai’s API was chosen because of it’s ease of use.